Chapters Booth Background
Chapters
MFA Canteen Edition

A Curated Retail Concept & Cultural Storytelling Platform

Exploring hidden gems found in the nooks and crannies of our tiny island.

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01
The Vision
Vision

Opening Chapters

We believe everyday Singaporean products can be more than just items—they are portals to our heritage. This platform transforms local gems into "chapters" of a larger story, fostering learning conversations for the community, with the community.

02
The Design
Birch Wood Joinery

Crafted for Community

Built by the Vivita makerspace in Eunos, our modular shelf system uses CNC-cut birch joinery to reflect clarity and care. It is a versatile setup that shifts seamlessly from display units to benches and exhibition panels, all meticulously maintained by the canteen staff.

03
O2O Experience
Tech Interaction

The Digital Layer

Bridging physical and digital, every item is paired with a StoryCard QR code triggering zine-style writeups and videos. Our Telegram chatbot and AI integration handle canteen inquiries—like what's on the menu today—creating a seamless offline-to-online journey.

04
Local Chapters
Featured Brands

Featured Legends

From butter-roasted kopi to high-tech urban farms, discover the local legends making their mark. These brands aren't just selling products; they are sharing rituals, second chances, and Singaporean humor.

05
Next Chapter
Future Plans

What's Next?

Stories evolve every quarter. We are collaborating with local creators and publishers for the upcoming gifting season, with plans for book signings, gift wrapping, and artist-led sessions. Limited space means constant freshness.

Featured Chapters

Rickshaw Coffee

The Ritual: This brand offers butter-roasted kopi brewed with a deep sense of purpose.

The Mission: Rickshaw Coffee is built upon foundations of second chances, elder outreach, and honoring grounded Singaporean rituals.

Products: Available in Rickshaw Black drip bags and convenient cold brew bottles.

HBA Tea (Original Kampong Glam Teh Tarik)

The Heritage: Bringing the authentic taste of original Kampong Glam teh tarik to a new generation.

Modern Convenience: They offer a new range of products featuring convenient sachet packs and ready-to-drink packaging.

Target: This range is specifically designed to cater to a younger audience.

OKI Singapore & Luzerne Glassware

Reimagined Icons: OKI’s full cream condensed and evaporated milk are celebrated as true kopi-shop icons.

Modern Gifting: These kitchen essentials are beautifully presented for modern homes and gifting.

Collaboration: The dairy products are featured alongside premium Luzerne Glassware.

Mr Kiasu Comics

The Legend: Relive the nostalgia of Singapore’s most iconic comic book, reminding us with humor of what it means to be "kiasu" since the 1990s.

Collectibles: Featured items include original comic book reprints and special collector’s volumes.

Social Impact: A portion of all retail proceeds goes directly toward supporting the comic club at Singapore Poly.

Vivita Singapore

The Maker Community: Featuring easy-to-assemble toolkits designed by the Vivita makers community.

Engagement: Beyond physical toolkits, they offer a variety of programs and creative workshops.

Philosophy: Focuses on creating learning spaces where both adults and kids can create together.

Lifelab x Metro Farms

Local Growth: Organic vegetables are farmed locally right here in Singapore.

High-Tech Sustainability: The farm utilizes advanced aquaponics and food-waste valorization technology to grow produce.

Farm-to-Table: These organic vegetables are integrated directly into the canteen menu.

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